creators with 100k-1M+ followers

We help creators build $10k+ software businesses, for free.

We build the app your audience keeps asking for, launch it in 15 days and run it forever. You pay nothing. We take equity, so we only make money if you make money.

Video coming here
Apply to co-launch
You pay $0 You own 50 percent Live in 15 days
Our team has worked with
Codie Sanchez @CodieSanchez
Codie Sanchez
Business buying and finance
Dan Martell @DanMartell
Dan Martell
SaaS and founders
Leila Hormozi @LeilaHormozi
Leila Hormozi
B2B and scaling
Davie Fogarty @DavieFogarty
Davie Fogarty
Ecommerce and brands
Mike Posner @mikeposner
Mike Posner
Music and creative
Dr Izzy Sealey @izzysealey
Dr Izzy Sealey
Health and training
Codie Sanchez @CodieSanchez
Codie Sanchez
Business buying and finance
Dan Martell @DanMartell
Dan Martell
SaaS and founders
Leila Hormozi @LeilaHormozi
Leila Hormozi
B2B and scaling
Davie Fogarty @DavieFogarty
Davie Fogarty
Ecommerce and brands
Mike Posner @mikeposner
Mike Posner
Music and creative
Dr Izzy Sealey @izzysealey
Dr Izzy Sealey
Health and training
Codie Sanchez @CodieSanchez
Codie Sanchez
Business buying and finance
Dan Martell @DanMartell
Dan Martell
SaaS and founders
Leila Hormozi @LeilaHormozi
Leila Hormozi
B2B and scaling
Davie Fogarty @DavieFogarty
Davie Fogarty
Ecommerce and brands
Mike Posner @mikeposner
Mike Posner
Music and creative
Dr Izzy Sealey @izzysealey
Dr Izzy Sealey
Health and training
$0
What it costs you. We fund the whole build.
50%
What you own, signed before we write any code.
15 days
From our first call to a live app your audience can pay for.
What we actually build

This is the kind of app we would build for you.

Each one started as a question the creator got asked every week. These are mockups to show you the shape of it, not live products.

Creator, AI tools
PromptDesk
Creator, AI tools

Viewers kept copying prompts out of the videos by hand. Now it is an app that stores them, runs them and keeps a history of every result.

$15 per month
PromptDesk app screen
Creator, B2B and sales
PipelineIQ
Creator, B2B and sales

An audience of founders and reps ran their deals in messy spreadsheets. Now it is a simple pipeline built around the method they already teach.

$39 per month
PipelineIQ app screen
Creator, freelancing and finance
RateCard
Creator, freelancing and finance

Every week someone asked how to price work and set aside tax. Now it is an app that invoices clients and does the math for them.

$12 per month
RateCard app screen
How we prove it works

We never build on a hunch. Every step has to earn the next one.

We do the heavy lifting so you can keep doing what you are good at, making content. It is a collaboration: each time your audience proves demand, we put more of our team behind it.

  1. 01
    You get approved

    We only take on a handful of creators at a time. If it is a fit, we start the same week and you pay nothing.

  2. 02
    We study your audience

    We read your comments, DMs and top videos and bring you a short list of tools people are already asking you for. That is our work, not yours.

  3. 03
    You decide or tweak

    Pick the one you actually want your name on. Change the angle, the price, the audience. Kill the ones you hate.

  4. 04
    We prove demand first

    We build a real landing page with pricing before we build any product. No guessing about whether people want it.

  5. 05
    You make one post

    One video, one short or one email. We watch the signups and emails come in and show you the numbers.

  6. 06
    We build version one

    Only if the demand is there. Real product, real payments, live for your audience to buy.

  7. 07
    We read the numbers and go again

    Signups, conversion, churn. What works gets more of our engineers. What does not gets changed or dropped fast.

  8. The point
    Validated or dropped. Never a year of your name on something nobody wanted.
The 15 days

Here is everything you have to do to get started.

About two hours of your time before launch, then roughly 30 minutes a week posting after it is live.

  1. Day 1
    A 45 minute call

    We go through your comments and DMs together and pick one tool people would pay for. You say yes or no before anything starts.

  2. Day 4
    You post the test page

    We build a landing page for the idea. You post about it once. Real signups tell us whether to build it or pick a different idea.

  3. Day 9
    You see version one

    A real working app in your browser, not a slide deck. You send us a voice note with what feels wrong.

  4. Day 12
    Your final review

    20 minutes. Name, colors, wording, price. Nothing goes out with your name on it until you say go.

  5. Day 15
    You launch it

    One video or one email on launch day. After that it is about 30 minutes a week posting the drafts we write for you.

Your content calendar

We tell you exactly what to post. Change whatever you want.

You never start from a blank caption box. Every post is already written on a calendar. Edit it, reword it, move it or delete it, then post. About 30 minutes a week.

Co-Launch content calendar with a ready to post draft
We write the draft

Hook, caption and the one line that tells people where to get the app, written the way you already talk.

You change anything you want

Rewrite it, cut it, swap the hook, move it to another day or throw it out. Nothing here is fixed.

You hit post

It goes out at the time your audience is online. About 30 minutes a week in total.

A normal launch week on your calendar
  • TueLaunch video

    The thing you have all been asking me to make for two years

    Draft ready
  • ThuTeaser clip

    45 seconds of me using it on my own numbers

    Draft ready
  • SatStory poll

    Which feature should we build next?

    Draft ready
  • MonReply post

    Answering the three questions everyone asked this week

    Draft ready

Every draft is yours to rewrite or delete. Nothing goes out from your accounts unless you post it.

Your week after launch

This does not become a second job.

What you do
  • Record one launch video or write one email
  • Answer a few questions about what your audience wants
  • Reply in your comments like you always do
  • Approve the name, the look and the price
What you never do
  • Write a line of code or hire an engineer
  • Answer a support ticket at midnight
  • Deal with payments, refunds or taxes
  • Fix a bug, renew a domain or manage servers
Our engineers building the appOur team running support and billingLaunch day revenue and subscriber dashboard
The money, in plain numbers

If half a percent of your audience subscribes.

Move the sliders. This is an example, not a promise, and it uses a deliberately conservative half a percent conversion.

300,000 followers
$9 per month
Subscribers
1,500
0.5 percent of your audience
Every month
$13,500
Recurring, not a one time deal
Your half, monthly
$6,750
50 percent of the company is yours
Your half, yearly
$81,000
Without a single new sponsor
Two creators, same audience

One creator rents their income. One owns it.

Same 300K followers, same niche, same posting schedule. The only difference is whether there is a product behind the content. These are illustrative numbers, not a promise.

Creator who only runs ads and sponsors
300K followers, finance
  • Ad revenue$1,900 a month
    Moves with the algorithm
  • Sponsorships$6,000 a month
    Two deals, if they renew
  • Recurring revenue$0
    Stops the month you stop posting
  • What they ownNothing
    No asset anyone would buy
$7,900 a month
Every dollar has to be re-earned next month
Same creator with their own product
300K followers, finance
  • Ad revenue$1,900 a month
    Unchanged, they kept posting
  • Sponsorships$6,000 a month
    Unchanged, nothing exclusive
  • App subscriptions1,500 x $9 = $13,500
    0.5 percent of the audience
  • What they own50 percent of the company
    An asset with a real valuation
$14,650 a month
Their half of the app, plus everything they already had
Creator
Finance and investing

Sponsor money arrives when a brand feels like spending. Product money arrives on the first of the month.

Finance and investing
Creator
B2B and sales

Ad rates move with the algorithm. A subscription your audience relies on does not.

B2B and sales
Creator
Small business

A sponsorship ends when the video does. A product keeps earning off the back catalogue.

Small business
Ownership

Everything else you monetize with is rented.

Brand deal
$8,000 once, then it is gone
You are the product
Affiliate link
20 percent of someone else's sale
You own nothing
Course
Big launch, then a slow fade
You relaunch forever
Co-Launch
Monthly revenue and 50 percent equity
You own the asset
You never pay us

We fund the build, the hosting and the team. If it flops, you are out $0.

You keep everything else

No exclusivity on your content, your sponsors, your course or your other projects.

You can walk away

If it is not right for your people, we shut it down and you keep your audience's trust.

AI tools
B2B and sales
Freelancing
Finance and investing

The creators we work with have been telling their audience to build the spreadsheet themselves for years. We turn it into an app in 15 days and they never write a line of anything.

How a launch actually goes, in numbers we can stand behind
1 video
was the whole launch
1,200
signups in week one
$0
spent on ads
15 days
call to live app

Not every product works. That is why the build is fast and cheap, and why you are never the one paying for the ones that miss.

Straight answers

The questions every creator asks us.

How much can I make?

It depends. On your audience size, how much they trust you, and what the app is worth to them. Here are honest ranges we have seen, not promises.

Your half, per month
100K to 250K audience
$1K to $4K

A few hundred subscribers at $9 to $19. Real money, not life changing yet.

250K to 600K audience
$4K to $12K

One good launch video plus steady signups from your back catalogue.

600K to 1M+ audience
$12K to $40K+

B2B or finance pricing at $39 and up moves this range the most.

The honest answer is that it depends. Some apps do nothing. Some pay more than sponsorships. Nothing here is a guarantee, and you never pay us either way.
Why is the answer a range?

Because it depends. A 200K audience that trusts you beats a 900K audience that scrolls past. Price matters too, since B2B tools sell at $39 while consumer apps sell at $9.

What does it cost me?

Nothing, ever. We pay for the build, the designers, the hosting and the support team.

How much of my time is this?

One 45 minute call, two 20 minute reviews and your launch video. About two hours of your time before launch.

What is the time commitment after launch?

About 30 minutes a week. You post the drafts we already wrote on your calendar, and you can rewrite or skip any of them. No standups, no tickets, no meetings.

How do you pick the idea?

From what your audience already asks for. We read your comments, DMs and top videos, then bring you two or three options on the first call and you pick one.

Do I have to be technical?

No. If you can describe what your audience keeps asking for, that is the only input we need.

What exactly do I own?

50 percent of the company we start together, in a signed agreement, before we write any code.

Who handles support and bugs?

We do. You should never be answering a billing email at midnight.

What if it flops?

We shut it down cleanly. You lose no money, and we never ship something you would not stand behind.

Can I keep my sponsors and my course?

Yes. Nothing here is exclusive. This sits alongside everything you already do.

What if I already have an idea?

Even better. Bring it to the first call and we will tell you honestly if your audience would pay for it.

Creators we work with

Creators with 100K to 1M+ people who actually want to listen.

You do not need to be technical and you do not need a team. You need an audience with a problem that comes back every week.

AI toolsB2B and salesFreelancingFinance and investingSaaS and startupsSmall businessCareersReal estate
AI tools
100K to 1M+ audience
Weekly posting, high trust
B2B and sales
100K to 1M+ audience
Weekly posting, high trust
Freelancing
100K to 1M+ audience
Weekly posting, high trust
Finance and investing
100K to 1M+ audience
Weekly posting, high trust
SaaS and startups
100K to 1M+ audience
Weekly posting, high trust
Small business
100K to 1M+ audience
Weekly posting, high trust
Careers
100K to 1M+ audience
Weekly posting, high trust
Real estate
100K to 1M+ audience
Weekly posting, high trust

Tell us the question you are tired of answering.

If there is an app in it, we will come back with what it would be, what it would cost your audience and when it could be live. No cost, no commitment.